How Blue is Your Ocean ? How Blue Is Your Ocean? Yes No Is your company facing heightened competition from domestic and international rivals? Yes No Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales? Yes No Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling? Yes No Is your company focused more on cost cutting, quality control, and brand management at the expense of growth, innovation, and brand creation? Yes No Do you blame your slow growth on your market? Yes No Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain competitiveness? Yes No Are mergers and acquisitions the principal means your company sees to grow? Yes No Is it easier to get funding to match a strategic move made by your competitor than it is to get internal funding to support a strategic move that allows you to break away from the competition? Yes No Is commoditization of offerings a frequent worry of your company? Yes No List your key competitive factors; now list your competition’s. Are they largely the same?
